Your Ads Are Bringing in Calls.
But How Many Are Turning Into Jobs?
I help local service businesses get found on Google, track every call, and follow up with the ones that slip through - so more of your marketing spend turns into real booked work.
Built for plumbers, HVAC techs, landscapers, roofers, electricians, and local service pros with $1,000+ average jobs.
Sound familiar?
The leads are coming in. But something’s off.
You’re spending money on marketing, but you can’t tell which leads came from what.
You’re making budget decisions on gut feel instead of data.
↳ You keep paying for what might not be working.
Calls come in, but some go unanswered - and those leads just disappear.
Every missed call at your ticket size is real money walking away.
↳ At $3,000-$5,000 per job, losing even 2-3 a month adds up fast.
You send estimates, but when people don’t respond, there’s no follow-up system.
You know you should be chasing them. You just don’t have time.
↳ Competitors who follow up faster get the job.
Your dashboard says one thing. Your bank account says another.
You don’t trust your own numbers - so you can’t scale what you can’t measure.
Most local businesses don’t need a bigger ad budget. They need to stop losing the leads they already have.
Before you spend more on Google Ads or hire another marketing company, there are three things worth fixing first:
📍
Get Found Where People Are Looking
Google’s Local Services Ads put your business at the top of search results with a “Google Guaranteed” badge. You pay per lead - not per click - so you only pay when someone actually contacts you.
📊
Know Which Calls Are Real
Call tracking shows which calls came from ads, which came from Google Maps, and which are spam. No more guessing what’s working and what’s wasting money.
💬
Follow Up Before the Lead Goes Cold
When a call gets missed or an estimate goes unanswered, a simple automated text goes out so the lead doesn’t disappear into the void.
These three things - getting found, tracking what’s working, and following up - are the foundation. Everything else works better once these are in place.
What gets built
A system that turns more calls into booked jobs.
1
Get Found
Google Local Services Ads setup and management. Google Business Profile optimization. You show up when people in your area search for your services. Pay per lead, not per click.
2
Track Everything
Call tracking tied to each marketing source. Know which calls came from ads, Maps, or direct. See which leads are real customers vs. spam. Monthly reporting you can actually understand.
3
Follow Up Automatically
Missed-call text-back so leads don’t vanish. Estimate follow-up sequences. “No response” reactivation. Simple automations that run without you thinking about it.
One good job should cover the monthly fee. My job is to make sure you’re getting more of those calls - and fewer of them are slipping away.
Is this for you?
This is for you if:
✓
You run a plumbing, HVAC, landscaping, roofing, electrical, or local service business
✓
Your average job is $1,000 or more
✓
You have at least 2 trucks or techs
✓
You want more booked jobs, not just more “leads”
✓
You or someone on your team will answer the phone
✓
You’re willing to let the data tell you what’s working
Probably not for you if:
✗
You’re a one-person operation with no admin help
✗
You want guaranteed leads (nobody honest can promise that)
✗
You want to spend $50/month on ads and expect a miracle
✗
You already have a marketing company and you’re happy with them
✗
You won’t answer calls but want more of them
How this works
Three steps. No discovery theater.
1
Quick Review
You fill out a short form. I review your current setup - ads, tracking, follow-up, Google Business Profile - and identify where leads are leaking. You get a written audit with your top 5 fixes and a 30-minute walkthrough call.
$1,000 one-time
2
Build + Launch
I set up your Local Services Ads, install call tracking, and wire up missed-call follow-up. Takes about 1-2 weeks. You get documentation and a handoff so nothing is a mystery.
$1,500 - $2,000 one-time
3
Monitor + Improve
Monthly lead quality reviews, budget recommendations, service area tweaks, and reporting. I watch the numbers so you can focus on running jobs.
From $1,500/month
Most clients start with the audit. Some already know what they need and skip straight to setup. Either way works.
Why listen to me
I’ve been doing this a while.
I’ve managed over $2.1M in monthly ad spend for brands like Casper and Timberland. I ran the delivery system behind 130+ client accounts with a 5-person team - workflows, QA, onboarding, and reporting.
I’ve been in the local services marketing world for years. I know what works, what’s a waste of money, and what most marketing companies won’t tell you.
130+
Accounts managed
$2.1M+
Monthly ad spend
8+
Years in paid search
What it costs
Transparent pricing. No long contracts. No hidden fees.
Most Popular
LSA Launch Sprint
$1,500 - $2,000
One-time setup
“I’m ready to get found on Google and start tracking calls.”
Get Started
Monthly Management
From $1,500
Per month - cancel anytime
“Keep it running, keep it improving, keep me informed.”
Get Started
I don’t do long contracts. If it’s not working, you should be able to leave. That’s how I’d want it if I were you.
Common questions
Do I need to already be running ads?
What if I already have a marketing company?
How is this different from Google Ads?
How fast will I see results?
What if the audit finds nothing?
Do you only work with plumbers and HVAC companies?
Do you touch my ad budget?
Ready to See Where Your Leads Are Leaking?
Fill out the short form. I’ll review your setup and tell you exactly where calls and leads are falling through the cracks.
Get a Lead Leak Audit
Takes about 8-10 minutes. I’ll get back to you within one business day.